The Good Death - :: essays research papers

Terrorism is a highly effective tool in getting worldly attention but if we increase the punishments we can then decrease the amount of terrorism. In order to stop terrorism we need to understand what terrorism is. 'Terrorism is the unlawful use or threat of violence against persons or property to further political or social objectives (The Vice President's Task Force on Combating Terrorism, pg. 17).'; Terrorist can use many different approaches. Sometimes they give warnings and sometimes they don't. The best ways to solve terrorism is by understanding the reasons behind it, ending publicity for it, and increasing securitiy measures for it.   Ã‚  Ã‚  Ã‚  Ã‚  Terrorism is used to change a groups political or social objectives. 'It is generally intended to intimidate or coerce a governments, individuals or groups to modify their behavior or policies (The Vice President's Task Force on Combating Terrorism, pg. 17).'; Violence is its main ley in obtaining this change. Terrorist aim at the entire population. Which increases their chance of change. There id do much terrorism due to its unnecessary success. Terrorism has become out of hand. 'Terrorism has become the accepted model for the modern use of force, with terrorists them selves often enjoying more moral credibility than the democratic stated they are trying to bring down (McGurn, William, pg.91).'; By allowing the terrorist to become more popular than their government it creates a even more hectic situation. This needs to change or the terrorists acts will only increase.   Ã‚  Ã‚  Ã‚  Ã‚  Terrorism is a strategy used because it has no rules. This makes it vary useful due to it having no restrictions at all. 'Whereas nuclear weapons are means that can be shaped according to human will and strategies, terrorism rejects the foundation of all Western ethics: the conviction that even the noble cause has limits (McGurn, William, pg.94).'; Since there is no rules there is no limit to how far a terrorist can take his act. To contradict them having no rules we need to put up limits on what we allow them to do. If they want to protest against something or some government the best way to actually get results is by non-violent acts.   Ã‚  Ã‚  Ã‚  Ã‚  Terrorism right now has a lesser punishment that that of the same criminal act. It seems that just because they have a reason they can put others at risk. If your a terrorist you have a little respect because you are standing up for what you believe in.

To what extent and in what ways is Fitzgerald purely critical of Gatsby’s dreams?

One of the main themes of ‘The Great Gatsby' is that of dreams, none of which is more noticeable than Gatsby's own dream of five years in his pursuit of Daisy. What is less obvious is how Fitzgerald wants us to react to these dreams, and whether he is being purely critical of them or whether he in fact does also reveal some good in them. In this essay I aim to show that although in a lot of ways Fitzgerald is critical of Gatsby's dreams, for example by ensuring that Daisy can never live up to the vision of herself which Gatsby has created, he is not entirely disapproving and in several cases even goes as far as to suggest that dreaming is what makes us human. One way in which we may be unsure about Fitzgerald's presentation of Gatsby's dreams is whether they are meant to appear romantic or slightly pathetic. At face value it can seem to be extremely romantic that Gatsby has waited these five years and remained so loyal to Daisy, and I think that it this way Fitzgerald wants us to be on Gatsby's side. Gatsby himself is portrayed as being a very romantic character and this can be seen in his speech when he talks about the past, for example telling Nick that â€Å"His heart beat faster as Daisy's white face came up to his own. He knew that when he kissed this girl, and forever wed his unutterable visions to her perishable breath, his mind would never romp again like the mind of God†. Fitzgerald clearly is making Gatsby appear to be very wistful and dreamlike, and also is making us more sympathetic to him by making his affair with Daisy and his dreams appear to be very romantic. This would obviously cause the reader to sympathise more with Gatsby later in the book when everything falls apart, and I think that it is clearly true that Gatsby believes that his love of Daisy is very perfect and beautiful. However, this quotation could also be read that Gatsby is going too over the top and is trapped in the past by his dreams. Another good place to see this occurring is when Nick warns Gatsby that he cannot recreate the past and Gatsby replies with â€Å"‘Can't repeat the past? Why of course you can! ‘†. This seems like a very irrational thing for Gatsby to say and it begins us questioning what he really wants from his dreams, whether it is Daisy or just to have the past back as it was. Fitzgerald may be doing this to show Gatsby as a man who is just clutching at a past he no longer has and this may make him appear slightly pathetic. The exclamation mark gives him a sense of panic and questioning makes him appear to be almost incredulous to any other way of seeing the situation, which I think is more critical of Gatsby's dreams as they have blinded him to reality. Overall however, when it comes to romanticism or a slightly pathetic appearance, Fitzgerald remains quite ambiguous and leaves it more up to the reader to reach a decision by themselves. , Whichever way it is viewed however, I think in both situations we still have sympathy for Gatsby when his reality doesn't quite live up to the vision. When Fitzgerald comments that â€Å"no amount of fire or freshness can challenge what a man can store up in his ghostly heart†, I think that he is making the quite depressing point here that dreams will always disappoint in the end because reality can never live up to what you can dream of. This is quite a negative view of the outcome of dreams but is perhaps not entirely critical of the idea of having dreams and something to strive for in the first place. Although it may appear that Fitzgerald is condemning dreaming, I actually believe that in this case he may be more positive about it than it seems at first. The character of Gatsby is portrayed as a dreamer, and these aims and human feelings which he possesses ensure that he is much more of an attractive character than for example, Jordan, who has no such dreams or ambitions for the future and is often associated with words such as â€Å"lazy† and â€Å"cool†. This makes her seem a lot less human than Gatsby and we empathise with him far more, which I think Fitzgerald wants us to do. This suggests that Fitzgerald is supportive of ‘the dreamer' and tells us that he is not opposed to the idea of dreams in general. In fact he associates the illusion with the phrase â€Å"colossal vitality† which again evokes the idea that dreams are linked with the essence of being human and that Fitzgerald views Gatsby's dreams with something other than pure criticism. One of the main criticisms which Fitzgerald does have of Gatsby's dreams is the materialism inherent with them. To gain Daisy's affections, Gatsby accumulates extortionate wealth and belongings to attract her, and Daisy herself represents something of the materialistic upper class which Gatsby strives to become a part of. This is very concisely put when Gatsby says of Daisy â€Å"her voice is full of money†. Daisy's voice has particular prominence as a motif throughout the book but at this point it is almost a leit motif as it gains meaning. All we can judge Daisy by is her voice, we never know her thoughts or what she is really thinking as what she says is usually quite empty. By saying that her voice is full of money, Gatsby is pinpointing that superficial charm which she has and perhaps even that in being entranced by her voice he has actually fallen for her wealth. This is an extremely critical way of looking at Gatsby's feelings and we probably don't want to believe it of him, but I think we can see it very clearly in Daisy, especially when she sees his Gatsby's house for the first time. In her exclamation of â€Å"that huge place there? † and her reaction to the extravagant wardrobe, we can see that Fitzgerald is showing Daisy as well as Gatsby to be very focussed on the material and the possessions. I think that this is a point Fitzgerald wants to make on the subject of ‘The American Dream', of which Gatsby's own dream is quite symbolic. As Americans, the characters would have been brought up to believe that they could strive to achieve anything and, in short, that nothing was out of their reach. Fitzgerald is not only questioning the belief in this, but also the means of getting to it and is making a point about how society has taken this dream to be something materialistic and to do with what you can own, rather than more spiritual or meaningful dreams. In respects to materialism I think that Fitzgerald is almost purely critical of Gatsby, as what he appears to be searching for is not just Daisy but the entire social and economical class which she represents. Another interesting way in which Fitzgerald portrays Gatsby's dreams is by making Daisy seem quite an unworthy person to long for. Although, as said in the previous paragraph, she is superficially very beautiful and rich, there appears to be very little under the surface and she tends to talk in quite empty and fantastical phrases such as â€Å"I'd like to just get one of those pink clouds and put you in it and push you around. † In that case Fitzgerald's alliteration of ‘pink', ‘put' and ‘push', as well as the polysyndeton, make her phrasing seem childish and simple – not really that of someone who could be relied on for a long lasting relationship. In some ways we may think that Fitzgerald is criticising Gatsby's dreams at this point, after all it seems worthless that he would have spent all this time loving someone who is in fact not worth it at all. This is incredibly clear to us after we see Daisy's awful behaviour after the accident when she drives away without stopping, and in a way we can see her treatment of Gatsby as quite similar to this, driving along with him, leaving destruction in her wake and escaping away as fast as she can. In this way Fitzgerald is being very critical and it could seem as if his message is that no matter how much you love someone and dream about them, they could just as easily let you down and run away. I think that there is also a slight positive side to Fitzgerald's choice of making Daisy an unworthy dream, as it shows that everybody can be loved by someone, however this is not very strong as Gatsby does not love Daisy with her faults, and rather it seems that he is just immune to seeing her flaws. Fitzgerald in fact, is probably somewhere in between these views; he is not directly attacking dreams or even Gatsby's dreams, but he is more in this case attacking Daisy's character. Although it may be a large lack of judgement skills on Gatsby's side, we cannot blame him entirely and again we still feel sorry for him when Daisy does eventually let him down. Overall I think that it is clear that there is a strong sense of ambiguity when it comes to Fitzgerald's attitude to Gatsby's dreams. However, I feel that the main point he wishes to make is that there is nothing wrong with dreaming, you just have to be careful when choosing your dreams that what you are longing for is actually worthwhile and won't end up hurting you more than it can make you happy. In Gatsby's case his aim appears to be more to make us feel sorry that he was so misguided in his choice of dream, rather than to berate him for dreaming at all.

The Code Of Ethics And Its Ethical Standards Essay

The formal definition of ethics is as follows, moral principles that govern a person’s behaviour or the conducting of an activity or alternatively the branch of knowledge that deals with moral principles. (Ethics definition: dictionary.com, 2014) The Code and Standards where first created in the 1960s and have been updated regularly since then. The Code of Ethics is an ethical benchmark for investment professionals around the world. The standards have generally been adopted regardless of job function, cultural differences and various laws that differ from country to country. As a CFA member, you are obligated to adhere to the code and its ethical standards. High ethical standards are imperative in preserving the public’s faith in economic markets and in the investments profession as a whole. CFA Institute members must follow the Code and Standards. If members do not abide by the code, sanctions may be imposed. Sanctions consist of cancelation of membership to the CFA institute, withdrawal of suitable candidacy in the CFA program, and lastly prohibition of use of the CFA (Chartered financial analyst) designation. The updated aim of the Ethical Code and Professional Conduct is to guide the investment profession across the globe by promoting the highest standards of ethics, learning, and professional superiority, which ultimately benefits society. (CFA institute handbook, 2014) The disadvantages of enforcing the code and its rules could be described as it is below. Inequality:Show MoreRelatedAca Code Of Ethics And Ethical Standards For School Counselors938 Words   |  4 PagesIn Introduction to Counseling, students learned about the ACA Code of Ethics and Ethical Standards for School Counselors. The ACA code of Ethics update in 2014 with significant changes. 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ACA Code of Ethics The ACA is an educational, scientific, and professionalRead More Codes of Ethics in Health Care Essay995 Words   |  4 PagesEthical Codes are in use today by many organizations to clearly establish their values and provide a procedure if a code violation occurs. Medical ethics began as a professional code for physicians and has now expanded and includes a variety of health care professions and health care organizations. The growth of medical knowledge and technology have grown so have the concerns that ethical standards and issues facing our society today may be compromised or not appropriately addressed (LittletonRead MoreEthical And Ethical Principles Of Psychologists And Code Of The American Psychological Association923 Words   |  4 Pagesarea in regards to legal proceedings and ethical constraints that I might have to encounter as a psychologist. 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Furthermore, journalist’s and corporations have ethical codes they mustRead MoreEthics and Problem Solving in Organizations1292 Words   |  5 Pagesï » ¿Ethics and Problem Solving in Or ganizations I. Objective The objective of this study is to use a system of inquiry to examine the code of ethics of an organization and its effects to achieve a specific level of ethical behavior in employees, management, and executives. II. Introduction This work in writing examines the Childrens Hospital of Philadelphia Code of Ethics and to determine the type of ethical system used by the firm. The Childrens Hospital of Philadelphia specialized in providingRead MoreCode Of Ethics And Ethics895 Words   |  4 Pages A code of ethics is a guide of principles designed to help professionals conduct business honestly and with integrity.1Most organization have codes of ethics that its members are required to follow and it lays out the rules and acceptable behavior of its the members on ethics and which actions are acceptable or not acceptable business practices. One industry where professional codes of ethics are important is health care. Most health care workers belong to an accredited organization of their professionRead MoreEthics And The Ethical Standards Essay1626 Words   |  7 PagesThe Ethical Standards were set up to implement direct rules for conduct as a psychologist. Most of the Ethical Standards were composed extensively to apply against psychologists in an assortment of roles, even though the utilization of an Ethical Standard may differ which is contingent upon the unique situation. The Ethical Standards are not exhaustive. The fact that a given conduct is not specifically addressed b y the Ethics Code does not mean that it is necessarily either moral or untrustworthyRead MoreEffective Ethics and Ethical Behavior1468 Words   |  6 PagesEffective ethics and ethical behavior Memorandum and Report Carol Harris TO: Rebecca M. Melton, ABC Toy Co. CEO FROM: Carol Harris, Elementary Division Manager, ABC Toy Co. DATE: 6/5/11 SUBJECT: Product quality issue and a report on ethical decision making. This memo addresses a product quality issue with a whistle included in our toy collection. I have included a report on the importance of ethical decisionRead MoreClinical Supervision in Counseling Essay1266 Words   |  6 Pagescounseling continually seek supervision. When confronted with difficult ethical decision making and unique situations in its best to gain an outside objective viewpoints. In reference to the case study, there are plenty of ethical dilemmas and unethical decisions made by Joe and his supervisor. It is clear their personal values differ from those who choose to follow ethical codes in counseling. The APA and ACA’s ethical standards and codes have certain relations in comparison to the violations which Joe

Distributed Leadership For Learning And Teaching - 1362 Words

Traditionally, leadership had been thought of as a single person that leads or directs a groups or many groups as described in Peter Gronn s article Distributed Leadership as a unit of analysis.† However, according to Gronn, this conventional form of thinking, where one person or unit rules all (â€Å"leadership is basically doing what the leader wants done†) is faulty and ultimately leads to a counterproductive performance from the group as a whole, since everything falls upon one level of responsibility. In addition, he identifies three major chinks in the solo-style leadership model’s armor: the almost-too simplistic dualism of the â€Å"leader-follower† set-up; the exact qualifications of what constitutes a leader and said leaders and†¦show more content†¦It happens most effectively when people at all levels engage in action, accepting leadership in their particular areas of expertise. It requires resources that support and enable collaborative environments together with a flexible approach to space, time and finance which occur as a result of diverse contextual settings in an institution. Through shared and active engagement, distributed leadership can result in the development of leadership capacity to sustain improvements in teaching and learning (Jones, Harvey, Lefoe, Ryland 2013, p.21).† in other words, distributed leadership is the opposite take on the classical model of leadership where individuals can all contribute to the organization under an setting that values equality where all skills, ideas, and effort is appreciated. Although it may appear to sound that the idea of distributed leadership is simply delegating tasks, it is not. Rather, it is the nature of the interconnectedness of the leader(s) and followers in the group that is the core point of the theory. For instance, the most common observed evidence of distributed leaderships’ effectiveness lies within school reforms (Camburn et al. 20 03) and their creation of new leadership positions through hiring coaches and faculty to facilitate the tasks in the schools. Another example is the Command and Control doctrine followed by the United States military. According to U.S. Department of Defense Dictionary of Military and Associated

Mobile Phones And Its Impact On The World - 855 Words

PDAs have turned into a need for some individuals all through the world. The capacity to stay in contact with family, business partners, and access to email are just a couple of the explanations behind the expanding significance of mobile phones. Today s actually best in class mobile phones are equipped for accepting and setting telephone calls, as well as putting away information, taking pictures, and can even be utilized as walkie talkies, to give some examples of the accessible choices. At the point when mobile phones were initially acquainted with people in general, they were cumbersome, costly, and some even required a base unit that must be transported alongside the telephone. Great gathering was a noteworthy issue and when all is†¦show more content†¦The extension of the remote specialist co-op industry gives PDA clients a decision and the expanded rivalry has brought about a drop in costs of remote mobile phone benefit. The significance of mobile phones goes path past the capacity to make or get telephone calls. Wireless clients can immediately send information to the home or office, check for essential email, utilize their mobile phone as a PDA or logbook, and store photographs which can be effortlessly exchanged to a PC or Portable PC. Wireless makers have created an extensive variety of mobile phones, which offer at costs that range from extremely modest to more than one thousand dollars. The accessible alternatives give clients the decision of obtaining an essential wireless to utilize basically to make calls, or picking a complex, innovatively propelled mobile phone that can execute the same number of or significantly more undertakings that a home PC. Over the previous decade, the expanding significance of PDAs has made them just about a need for a great many people. Indeed, even remote and immature nations have some entrance to phone innovation and remote administrations. The significance of PDAs has expanded the opposition in the remote specialist co-op industryPsychology Articles, making mobile phones exceptionally moderate and simple to utilize. Phones have gotten to be just about a materialistic trifle notwithstanding the accommodation and security that originates from owning them.Show MoreRelatedMobile Phones And Its Impact On The World1329 Words   |  6 PagesIn the current world people are fascinated with technology. In the 21 are spending an ever increasing amount of time with technology. The latest technology is highlighted by the up to date fascination with the cell phone more so smart phones. These gadgets are used for better or for worse and seems to be encouraging individuals to relatively spend more time with technology and less with their colleague or fellow human beings. 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Lawrence’s Use of Time in Sons and Lovers Free Essays

Examine the author’s handling of time. The use of time by the author is an important component of prose, as it provides the framework for the entire novel by manipulating the themes and characters by the use of techniques such a setting and narration. Sons and Lovers is set in the early 1900’s during the second industrial revolution in a small mining town in England. We will write a custom essay sample on Lawrence’s Use of Time in Sons and Lovers or any similar topic only for you Order Now By choosing this time period and place, Lawrence isolates the themes to be addressed, as well as provides context for the relationships, occurrences and behaviour in the novel. The activity of coal mining is an important one in the book as it provides income for the Morels as well as many major problems. This reflects the views of Lawrence who grew up in a similar situation and explains his interest in the theme of industrialisation and its impact on individuals. Lawrence, as a writer of the Romantic Movement great opposed industrialisation as he believed it severed the bond with nature and ruined relationships between persons. These views are evident in his writing as we can see the impact of Morel’s job as a coal miner on his family; this represents the situation in many households during the period. This also explains the emphasised relationships that many main characters have with nature such as Paul, Miriam and Mrs. Morel. This relationship represents their spirituality and their escape from industrialisation, especially so by Mrs. Morel’s refusal to let her children work in the mines as she believes it will dehumanise them, as it did her husband. The use of nature imagery, pathetic fallacy and the accentuated description of nature throughout the novel highlight Lawrence’s own sentiment toward nature. This theme is one characteristic of the era and is only able be addressed because of Lawrence’s choice in setting. The narration and structure are other techniques use to influence time. Sons and Lovers a semi-autobiographical, psychological novel that addresses the relationship between a mother and her son and the psychological consequences of this relationship. Lawrence purposefully arranges his novel in chronological order so as to trace the development of the characters throughout the years. This technique allows a change in protagonist, from Mrs. Morel to her son Paul. This change is necessary to highlight the mother-son relationship and its growth and development throughout the years as well as their relationships with other characters. When we are first introduced to Mrs. Morel, she had been married for eight years. Lawrence uses flashback to briefly explore her relationship with her father as well as illustrate her first meeting and eventual marriage to Morel. Here he establishes the theme of parent-child relationships and their effect on romantic love in the novel and provides necessary information the reader needs to understand Mrs. Morel’s behaviour. The use of a chronological sequence also functions to increase the reader interest as it keeps them curious to the outcome of events and the resolution of conflicts between the characters. Although the book is chronologically sequenced, the events are not evenly spaced. Lawrence carefully chooses events that are of importance to the development of his characters rather than simply narrate their day to day activities. This allows the reader to observe the changes in relationships in a concise manner, such as the deterioration of the Morels’ relationship and the events that led to it. We are able to see how Morel cutting William’s hair and locking Mrs. Morel out affected their relationship and caused her to depend on her children’s affection rather than her husband’s. The transfer of affection from William to Paul after William’s death is also made evident. Paul’s growth and development into adolescence and the increased possessiveness his mother as a result of his relationship of Miriam is also a key occurrence. This manipulation of time serves to keep the audience interested rather than overwhelm them with monotonous details as well as highlights only key events in the life of the Morels so as to ensure readers are made aware of the themes that Lawrence wishes to highlight, especially those dealing love and relationships. Lawrence’s deliberate manipulation of time serves to effectively depict the themes he wished to address, such as industrialisation, family and romantic relationship through the use of setting, sequencing and structure in a timeless way that still continues to engage audiences. How to cite Lawrence’s Use of Time in Sons and Lovers, Essays

Supply Chain Strategies of Ergon Samples for Students-Myassignment

Question: Discuss about the Supply Chain Strategies of Ergon. Answer: Introduction Electricity is the utmost need of common people and the different other architectural bodies. Numerous state or centre owned companies are engaged in the business of supplying the required electricity. It appears quite simpler in its mentioned objective; however, the operation is complex. The complexity is because of many reasons such as the production of power and energy, local state government policies, the supply chain operations etc. The production of power electricity happens through either renewable or non-renewable resource of energy. Majority of production have its resource in non-renewable form of energy, which is itself associated with sustainability issues. Furthermore, non-renewable resources produce CO2 emission in high numbers, which has already threatened the peacefulness of environment (Francey et al., 2013). Various local and state government rules policies also play a very important role in the electricity supply system. They set the pricing for per unit of elect ricity, which is compulsory for different electricity supplying companies. Despite all the challenges, the supply chain operation in particular is challenging for companies of any industry (Expsito et al., 2016). The chosen organisation for this assignment is the Ergon Energy, which is a subsidiary company of Energy Queensland Limited (EQL). The particular company is responsible for supplying electricity to entire Queensland except the South East part of the state. They are conducting a giant business, which is evident in a fact that they supply electricity to approximately 700,000 customers across the state. Australian Energy Regulator (AER) governs the distribution network that it uses to supply the electricity (Ergon Energy, 2017). The main purpose of this assignment is to analyse in brief that how Ergon Energy supplies electricity to a large numbers of customers across Queensland. This would also find the relevance of resource based theory with the business operation of the chos en company. Moreover, sustainability of the business would also be checked in the light of the chosen model. Overview of the selected business Ergon Energy is a subsidiary company of Energy Queensland Limited (EQL), which is now operating business in two formats such as in distributing the electricity and retailing it to various consumers. Ergon Energy Corporation Limited conducts the distribution of electricity whereas Ergon Energy Queensland Pty Ltd. carries the retailing business. The retailing is done in the pricing standard set by the Queenslands government. They have integrated 150,000 kilometres of power lines and a million of power poles. This is the way they transfer electricity to their customers home. It has also owned 33 standalone power stations across the state to supply electricity to communities those are disconnected from the main electricity grid. Ergon Energy is an innovative company that believe in collaborating with different specialist to introduce various new services. Some of those innovations are popularising use of more solar PV systems, managing both commercial residential energy and enriching th e benefits of EVs. Moreover, they are trying to popularise the presence of Electric Vehicles in Queensland with their innovative thoughts such as providing healthy network coverage to ensure hassle free charging of batteries (Ergon Energy, 2017). Value chain operation Figure 1: Value Chain Operation of Ergon Energy (Source: Lucas, Silva Neto, 2012) Value chain operation is one of the most complex tasks, which very few companies have made this easier with the use of their strategic planning (Gereffi Fernandez-Stark, 2016). Ergon Energy operates its business in two formats such as retail and network. The first part of the value chain is the inbound logistic, which in this regard is the reception and production of electricity. They are providing Solar Power energy to their customers. Like many other companies, they are also responsible for polluting the environment. The resource of producing the solar energy is non-renewable energy resources. It causes the emission of green house gases. It also pollutes the environment with the diesel that they import (Liu et al., 2012). To enhance their business sustainability and to enhance their efficiency in supply chain, Ergon has started building up many solar power stations at different locations. Some of those solar stations are such as Doomadgee, Windorah, Birdsville and Thursday Island. They supply the solar PVs to their customers through retailing. They are also supplying batteries for EVs. The distribution of the product or service happens through two modes such as through retailing and through online portal. Ergon does not only provide solutions to their requirements but they also install the Solar PVs on the customers premise (Abeygunawardana Ledwich, 2013). The human resource department of the company is very efficient as well. It has identified the requirement of innovative things for a sustained business. This is why they welcome partnership working to adopt various new innovative thoughts and produce something new to their end users. The efficient thinking of the companys HRM has encouraged them to adopt the highest standard of technology to produce advanced solar PVs that emits less CO2. Additionally, the dynamic workforce of the company has used the technology to the perfection to provide a friendly environment for EVs. Electric Vehicles itself are a fr iendly aspect for the environment (Yu Halog, 2015). Linkages between business operations and chosen model Figure 2: Resource Based Theory (Source: Barney, 2012) Resource based theory is a very effective theoretical model that helps in identifying the firms capabilities for a sustained business in future. It constructs the identification process in four steps such as available resources, capabilities, competitive advantage and strategy. The resources that are available to Ergon Energy have placed them in the list of few companies, which have connected their relationship well with the customers. They are one of the leading suppliers of Solar PVs in the Queensland state. As far as capabilities are concerned, they have already proved this with their innovative strategies. The resources that they have, can help them add new chapters in their success history. They started with Solar PVs; however, they have now reached to supplying batteries and recharge network coverage to EVs. Electric Vehicles, which are the future of car industry lacked in recharging related issue. The recharge points are usually available in city areas; however, it lacked in i ts presence in the rural areas. The use of technology has encouraged the company for innovative thoughts and they have planned to support the EVs by setting up maximum numbers of recharge points across the Queensland state. They have enhanced their competitiveness by touching the EVs as their future prospect. The last stage of the resource-based theory is the identification of strategy, which the Ergon Energy uses. The existing strategy has enabled them reach to thousands of customers. It has also helped them innovate with new concepts such as setting up recharge stations at numerous locations for EVs. However, they have a challenge to prove their worth in attaining the state of sustainability. The diesel imported to them produces CO2 after combustion. Moreover, CO2 has become a challenging task ahead of the entire business. They need some strategies for filling up the gaps identified in their existing strategies. Sustainability can only be proved if they control the emission of CO2 (Hitt, Xu Carnes, 2016). Sustainability within the selected business model Figure 3: CO2 Emission from Different Energy Resources (Source: Shao et al., 2014) The selected business model is Resource Based Theory, which helped to identify the gaps in the existing strategy of Ergon Energy. However, sustainability is a challenge to Ergon Energy Company. The electricity is still produced in large numbers from coal and gas. It is difficult to imagine the reduction of CO2 in such case. Use of natural resources can only help in reduce the emission of CO2. Natural resources such as water, solar, ocean wave, air wind and biogas are some resources that can produce electricity. Ergon Energy should look for the most feasible ways as shifting to these resources would require huge investment. These are productive resources to reduce the increasing ratio of carbon emission. Recommendations can only prove their worth for the company if the company has also identified the importance of natural resources. Electric Cars, which according to the company is a good prospect for reducing the content of CO2 from air. However, it is itself associated with carbon em ission. The charging socket use coal as a resource to generate the required electricity in it, which itself is highly responsible for the incrementing emission of CO2 (Sen Bhattacharyya, 2014). Strategy has been identified for the company. They must invest high in generating powers from natural resources. Conclusion Ergon Energy is one of few names in the energy industry in Australia, which has continued the use of innovative ideas to produce something new to the community. 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